The industry players couldn't hide their disappointment.
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A key point to understand is that Ford is selling these brands not because they are in their worst trouble ever, but simply because of Ford's overall crisis - it lost more than $12.6 billion in 2006 - is pushing CEO Alan Mulally to raise money to fulfill his declared ambition to restore the mass-market Ford business to health.
People have embraced these compact cars because they are not only well appointed, but are also more practical, cheaper to own, have higher fuel efficiency, and are easy to park.